Innovation strategy of small industry batik in competitive advantage
This study analyzing the effect of competence in marketing to competitive advantage, especially seen from a comparison of relative market share and growth in market share. By using Structural Equation Modelling (SEM) this study tested independent variable (Variable Marketing Strategy and Innovation...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
American Scientific Publishers
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/75145/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040862894&doi=10.1166%2fasl.2017.10174&partnerID=40&md5=439b9a93b08f8f28f9adbc46107adb9c |
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