Building sustainable relationships: Service innovation at the pinnacle of touristic achievement
Asia Pacific is renowned as a travelling hot spot amongst both domestic and international tourists. With Malaysia as the focal point, and based on the foundation of Stimulus-Organism-Response (SOR), this study aims to explore different routes undertaken by tourists towards both satisfaction and loya...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MAG Scholar
2021
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1826/1/Cheng%20Boon%20Liat%202021%20Building%20sustainable%20relationships%20service%20innovation.pdf http://eprints.sunway.edu.my/1826/ https://magscholar.com/asian-journal-of-business-research/ |
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