Research methodology in adapting service innovation and competitive advantage in Malaysian telecommunications industry
The waves of change and rapid development of service innovations urge industries and firms to seek new ways to compete and survive. Just as a cyclone of emerging new technologies seem to influx the market, new research methodology and business model are discussed in many research areas. Knowledge of...
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| Main Authors: | , , , |
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| Format: | Article |
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American Scientific Publishers
2017
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| Online Access: | http://eprints.utm.my/id/eprint/75213/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032901461&doi=10.1166%2fasl.2017.9992&partnerID=40&md5=354f4df85a40e372a8ea07c8e66f90ca |
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