Islamic perspective on marketing mix
Islam is a religion that has economic and business system s that are well defined and have proven their efficacy a nd strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario t...
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Main Authors: | Ishak, Mohd. Shuhaimi, Abdullah @ Chuah Hock Leng, Osman |
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Format: | Conference or Workshop Item |
Language: | English English |
Published: |
2012
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Subjects: | |
Online Access: | http://irep.iium.edu.my/34070/1/Izmir.jpg http://irep.iium.edu.my/34070/5/Islamic_Perspective_on_marketing_mx.pdf http://irep.iium.edu.my/34070/ |
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