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Islamic perspective on marketing mix

Islam is a religion that has economic and business system s that are well defined and have proven their efficacy a nd strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario t...

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Main Authors: Ishak, Mohd. Shuhaimi, Abdullah @ Chuah Hock Leng, Osman
Format: Conference or Workshop Item
Language:English
English
Published: 2012
Subjects:
BP173.75 Islam and economics
HF5410 Marketing. Distribution of products
Online Access:http://irep.iium.edu.my/34070/1/Izmir.jpg
http://irep.iium.edu.my/34070/5/Islamic_Perspective_on_marketing_mx.pdf
http://irep.iium.edu.my/34070/
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spelling my.iium.irep.340702014-01-10T07:25:10Z http://irep.iium.edu.my/34070/ Islamic perspective on marketing mix Ishak, Mohd. Shuhaimi Abdullah @ Chuah Hock Leng, Osman BP173.75 Islam and economics HF5410 Marketing. Distribution of products Islam is a religion that has economic and business system s that are well defined and have proven their efficacy a nd strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario that commercial transactions are part and parcel of human daily activities, Islam provides a framework that shapes the moral and ethical behaviour of all commercial endeavours. Islamic teachings cover all commercial transactions, whether international or local. In marketing practices, Islamic teachings embedded in the Qur an and the traditions of the Prophet (saw) have a foundation that is based on equity and justice. With this in mind, the paper attempts to identify the salient characteristics of the Islamic perspective on the framework of marketing mix. The paper analyses the five Ps of marketing mix which are product, price, promotion, place and people from the perspective of Islam. The paper adopts the methodology of evaluating the prevailing practices of marketing mix from an Islamic perspective with the sole aim to highlight the efficacy and strength of an Islamic ethical framework. Finally, the p aper illustrates that Islam provides a framework for the creating and sustaining ofa strong ethical marketing culture 2012-04 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/34070/1/Izmir.jpg application/pdf en http://irep.iium.edu.my/34070/5/Islamic_Perspective_on_marketing_mx.pdf Ishak, Mohd. Shuhaimi and Abdullah @ Chuah Hock Leng, Osman (2012) Islamic perspective on marketing mix. In: International Conference on Business and Management, 27-28 April 2012, Izmir, Turkey. (Unpublished)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic BP173.75 Islam and economics
HF5410 Marketing. Distribution of products
spellingShingle BP173.75 Islam and economics
HF5410 Marketing. Distribution of products
Ishak, Mohd. Shuhaimi
Abdullah @ Chuah Hock Leng, Osman
Islamic perspective on marketing mix
description Islam is a religion that has economic and business system s that are well defined and have proven their efficacy a nd strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario that commercial transactions are part and parcel of human daily activities, Islam provides a framework that shapes the moral and ethical behaviour of all commercial endeavours. Islamic teachings cover all commercial transactions, whether international or local. In marketing practices, Islamic teachings embedded in the Qur an and the traditions of the Prophet (saw) have a foundation that is based on equity and justice. With this in mind, the paper attempts to identify the salient characteristics of the Islamic perspective on the framework of marketing mix. The paper analyses the five Ps of marketing mix which are product, price, promotion, place and people from the perspective of Islam. The paper adopts the methodology of evaluating the prevailing practices of marketing mix from an Islamic perspective with the sole aim to highlight the efficacy and strength of an Islamic ethical framework. Finally, the p aper illustrates that Islam provides a framework for the creating and sustaining ofa strong ethical marketing culture
format Conference or Workshop Item
author Ishak, Mohd. Shuhaimi
Abdullah @ Chuah Hock Leng, Osman
author_facet Ishak, Mohd. Shuhaimi
Abdullah @ Chuah Hock Leng, Osman
author_sort Ishak, Mohd. Shuhaimi
title Islamic perspective on marketing mix
title_short Islamic perspective on marketing mix
title_full Islamic perspective on marketing mix
title_fullStr Islamic perspective on marketing mix
title_full_unstemmed Islamic perspective on marketing mix
title_sort islamic perspective on marketing mix
publishDate 2012
url http://irep.iium.edu.my/34070/1/Izmir.jpg
http://irep.iium.edu.my/34070/5/Islamic_Perspective_on_marketing_mx.pdf
http://irep.iium.edu.my/34070/
_version_ 1643610560589201408
score 13.211869

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