Islamic perspective on marketing mix
Islam is a religion that has economic and business systems that are well defined and have proven their efficacy and strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Social Sciences Research Society
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/34063/1/Islamic_Perspective_on_marketing_mx.pdf http://irep.iium.edu.my/34063/ http://www.sobiad.org/ejournals/journal_IJBM/index.html |
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