Incorporating Islamic ethic elements into marketing mix paradigm
To consider the extent to which the dynamism of ethic elements from four commendable characteristics of Prophet Muhammad (PBUH) fits within existing marketing mix framework thinking in strengthening marketing mix approach of Islamic business. This can be achieved through analyzing selected elements...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Conscientia Beam
2018
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/4099/1/AJ%202019%20%28230%29.pdf http://eprints.uthm.edu.my/4099/ https://dx.doi.org/ 10.18488/journal.89.2018.41.24.33 |
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