An analysis of the factors affecting university students intention to use mobile commerce: an extended TPB
Mobile commerce has recently surged in popularity because of mobile and communications technology developments. This study investigates the factors affecting Malaysian university students' behavioural intention to use mobile commerce. The theory of planned behaviour is utilised. Surveys were di...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Human Resource Management Academic Research Society (HRMARS)
2024
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| 主題: | |
| オンライン･アクセス: | http://irep.iium.edu.my/117021/7/117021_An%20analysis%20of%20the%20factors.pdf http://irep.iium.edu.my/117021/ https://knowledgewords.com/index.php/ijarems/article/view/984 |
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