Cover Image

An analysis of the factors affecting university students intention to use mobile commerce: an extended TPB

Mobile commerce has recently surged in popularity because of mobile and communications technology developments. This study investigates the factors affecting Malaysian university students' behavioural intention to use mobile commerce. The theory of planned behaviour is utilised. Surveys were di...

Full description

Saved in:
Bibliographic Details
Main Authors: Haque, A. K. M. Ahasanul, Barry, Moussa, Jan, Muhammad Tahir
Format: Article
Language:English
Published: Human Resource Management Academic Research Society (HRMARS) 2024
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/117021/7/117021_An%20analysis%20of%20the%20factors.pdf
http://irep.iium.edu.my/117021/
https://knowledgewords.com/index.php/ijarems/article/view/984
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.iium.irep.117021
record_format dspace
spelling my.iium.irep.1170212024-12-24T09:31:53Z http://irep.iium.edu.my/117021/ An analysis of the factors affecting university students intention to use mobile commerce: an extended TPB Haque, A. K. M. Ahasanul Barry, Moussa Jan, Muhammad Tahir HF5001 Business. Business Administration Mobile commerce has recently surged in popularity because of mobile and communications technology developments. This study investigates the factors affecting Malaysian university students' behavioural intention to use mobile commerce. The theory of planned behaviour is utilised. Surveys were distributed to university students in Malaysia via an online Google Form, generating 250 usable responses. A two-stage structural equation modelling was used to test the study's hypotheses. The results indicate that attitude, subjective norm, and perceived behavioural control significantly affect the behavioural intention to use mobile commerce. In contrast, perceived security does not significantly affect the intention to use mobile commerce. Hence, these findings will benefit mobile commerce providers, merchants, students, consumers, academicians, and other industry players. The study enhances comprehension of the factors influencing the behavioural intention of Malaysian university students to use mobile commerce. This study extended the theory of planned behaviour in mobile commerce use by including perceived security. The extended theory of planned behaviour enhances the understanding of Malaysian university students' intention to engage in mobile commerce. However, the study discusses the implications of these findings for managers. It proposes alternatives for future researchers who wish to examine factors affecting university students’ behavioural intention to use mobile commerce in Malaysia or any other country. Human Resource Management Academic Research Society (HRMARS) 2024-04-15 Article PeerReviewed application/pdf en http://irep.iium.edu.my/117021/7/117021_An%20analysis%20of%20the%20factors.pdf Haque, A. K. M. Ahasanul and Barry, Moussa and Jan, Muhammad Tahir (2024) An analysis of the factors affecting university students intention to use mobile commerce: an extended TPB. INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCES, 13 (2). pp. 89-107. E-ISSN 2226-3624 https://knowledgewords.com/index.php/ijarems/article/view/984 10.6007/IJAREMS/v13-i2/21257
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Haque, A. K. M. Ahasanul
Barry, Moussa
Jan, Muhammad Tahir
An analysis of the factors affecting university students intention to use mobile commerce: an extended TPB
description Mobile commerce has recently surged in popularity because of mobile and communications technology developments. This study investigates the factors affecting Malaysian university students' behavioural intention to use mobile commerce. The theory of planned behaviour is utilised. Surveys were distributed to university students in Malaysia via an online Google Form, generating 250 usable responses. A two-stage structural equation modelling was used to test the study's hypotheses. The results indicate that attitude, subjective norm, and perceived behavioural control significantly affect the behavioural intention to use mobile commerce. In contrast, perceived security does not significantly affect the intention to use mobile commerce. Hence, these findings will benefit mobile commerce providers, merchants, students, consumers, academicians, and other industry players. The study enhances comprehension of the factors influencing the behavioural intention of Malaysian university students to use mobile commerce. This study extended the theory of planned behaviour in mobile commerce use by including perceived security. The extended theory of planned behaviour enhances the understanding of Malaysian university students' intention to engage in mobile commerce. However, the study discusses the implications of these findings for managers. It proposes alternatives for future researchers who wish to examine factors affecting university students’ behavioural intention to use mobile commerce in Malaysia or any other country.
format Article
author Haque, A. K. M. Ahasanul
Barry, Moussa
Jan, Muhammad Tahir
author_facet Haque, A. K. M. Ahasanul
Barry, Moussa
Jan, Muhammad Tahir
author_sort Haque, A. K. M. Ahasanul
title An analysis of the factors affecting university students intention to use mobile commerce: an extended TPB
title_short An analysis of the factors affecting university students intention to use mobile commerce: an extended TPB
title_full An analysis of the factors affecting university students intention to use mobile commerce: an extended TPB
title_fullStr An analysis of the factors affecting university students intention to use mobile commerce: an extended TPB
title_full_unstemmed An analysis of the factors affecting university students intention to use mobile commerce: an extended TPB
title_sort analysis of the factors affecting university students intention to use mobile commerce: an extended tpb
publisher Human Resource Management Academic Research Society (HRMARS)
publishDate 2024
url http://irep.iium.edu.my/117021/7/117021_An%20analysis%20of%20the%20factors.pdf
http://irep.iium.edu.my/117021/
https://knowledgewords.com/index.php/ijarems/article/view/984
_version_ 1819909415580467200
score 13.223943

Similar Items