An analysis of the factors affecting university students intention to use mobile commerce: an extended TPB
Mobile commerce has recently surged in popularity because of mobile and communications technology developments. This study investigates the factors affecting Malaysian university students' behavioural intention to use mobile commerce. The theory of planned behaviour is utilised. Surveys were di...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/117021/7/117021_An%20analysis%20of%20the%20factors.pdf http://irep.iium.edu.my/117021/ https://knowledgewords.com/index.php/ijarems/article/view/984 |
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