Factors affecting the intention to use mobile commerce in Malaysia: an integration of TAM and IS success model
Abstract Mobile commerce transactions adoption among consumers in Malaysia has become a major challenge for mobile commerce providers. This paper aims to determine the factors affecting the intention to use mobile commerce by integrating the Technology Acceptance Model and the updated IS Success Mo...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/115429/7/115429_Factors%20affecting%20the%20intention.pdf http://irep.iium.edu.my/115429/ https://hrmars.com/index.php/IJARBSS/article/view/21037/Factors-Affecting-the-Intention-to-Use-Mobile-Commerce-in-Malaysia-An-Integration-of-TAM-and-IS-Success-Model |
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