Factors Influencing Consumers Willingness to Purchase Private Label Brands

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Bibliographic Details
Main Author: Pang, Suk Min
Format: Final Year Project / Dissertation / Thesis
Published: 2015
Subjects:
Online Access:http://eprints.utar.edu.my/2162/1/Microsoft_Word_%2D_Factors_influencing_consumer's_willingness_to_purchase_PLBs.pdf
http://eprints.utar.edu.my/2162/
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