Does Need for Cognition, Need for Affect and Perceived Humour Influence Consumers’ Brand Attitude?
Cognition has long been known as a mechanism to process message besides forming desirable attitude. However, the engagement of emotions that has been limited in its discussions to the message processing theory such as the Elaboration Likelihood Model (ELM) could also function as influencer to messag...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29288/1/IJMS%2026%2002%202019%201-20.pdf https://repo.uum.edu.my/id/eprint/29288/ https://doi.org/10.32890/ijms.26.2.2019.10517 |
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