THE IMPACT OF PERCEIVED RISKS TOWARD PURCHASE INVENTION OF PRIVATE LABEL BRANDS (PLBs) IN FOOD AND GROCERIES CATEGORY / SIONG WEI TENG
Over the years, private label brands (PLBs) are considered as a cheaper brand that associated with the low quality image by Malaysian. This led to perceived risk occurs and discourage them to purchase. Nevertheless, most of the businesses or retailers do not aware of this fact. This study aims to in...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2017
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| Online Access: | http://ir.unimas.my/id/eprint/37859/2/SIONG%20WEI%20TENG%20ft.pdf http://ir.unimas.my/id/eprint/37859/ |
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