Dimensions of eWOM credibility on the online purchasing activities among consumers through social media
Word of mouth (WOM) communication has become a thoughtful information-sharing medium which can affect consumers’ buying decisions and attitudes in the direction of product categorizations and brands. Conventional word of mouth (WOM) is an outdated method for sharing thoughts and has existed as far...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
|
| Online Access: | http://journalarticle.ukm.my/16098/1/42971-138221-1-PB.pdf http://journalarticle.ukm.my/16098/ https://ejournal.ukm.my/mjc/issue/view/1322 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|