Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App
The habits of media consumers have undergone a profound shift, with short video content becoming a dominant trend, particularly among millennials and Generation Z. TikTok, as a leader in this space, has gained global popularity, yet limited research exists about its consumption patterns in Malays...
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Main Authors: | Cheah, Kim Mun, Soon, Eu Hui, Feng, Hengzhong |
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Format: | Article |
Language: | English English |
Published: |
INTI International University
2024
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Subjects: | |
Online Access: | http://eprints.intimal.edu.my/2098/1/jobss2024_25.pdf http://eprints.intimal.edu.my/2098/2/649 http://eprints.intimal.edu.my/2098/ http://ipublishing.intimal.edu.my/jobss.html |
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