Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App

The habits of media consumers have undergone a profound shift, with short video content becoming a dominant trend, particularly among millennials and Generation Z. TikTok, as a leader in this space, has gained global popularity, yet limited research exists about its consumption patterns in Malays...

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Bibliographic Details
Main Authors: Cheah, Kim Mun, Soon, Eu Hui, Feng, Hengzhong
Format: Article
Language:English
English
Published: INTI International University 2024
Subjects:
Online Access:http://eprints.intimal.edu.my/2098/1/jobss2024_25.pdf
http://eprints.intimal.edu.my/2098/2/649
http://eprints.intimal.edu.my/2098/
http://ipublishing.intimal.edu.my/jobss.html
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