Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App
The habits of media consumers have undergone a profound shift, with short video content becoming a dominant trend, particularly among millennials and Generation Z. TikTok, as a leader in this space, has gained global popularity, yet limited research exists about its consumption patterns in Malays...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
INTI International University
2024
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/2098/1/jobss2024_25.pdf http://eprints.intimal.edu.my/2098/2/649 http://eprints.intimal.edu.my/2098/ http://ipublishing.intimal.edu.my/jobss.html |
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| Summary: | The habits of media consumers have undergone a profound shift, with short video content
becoming a dominant trend, particularly among millennials and Generation Z. TikTok, as a leader
in this space, has gained global popularity, yet limited research exists about its consumption
patterns in Malaysia. This study investigates the relationship between TikTok’s interface design
and user consumption levels among Malaysian centennial users (ages 18-24). Using a quantitative
survey of 40 respondents, the findings reveal a high level of TikTok consumption in terms of time
spent and engagement. Statistical analysis via SPSS confirms that TikTok’s interface design
significantly influences user consumption behavior. These findings highlight the critical role of
interface design in shaping the consumption dynamics of short-video apps, and ideally align to
supporting Sustainable Development Goals 12 (SDG 12). |
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