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Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App

The habits of media consumers have undergone a profound shift, with short video content becoming a dominant trend, particularly among millennials and Generation Z. TikTok, as a leader in this space, has gained global popularity, yet limited research exists about its consumption patterns in Malays...

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Main Authors: Cheah, Kim Mun, Soon, Eu Hui, Feng, Hengzhong
Format: Article
Language:English
English
Published: INTI International University 2024
Subjects:
H Social Sciences (General)
HD28 Management. Industrial Management
HF Commerce
Online Access:http://eprints.intimal.edu.my/2098/1/jobss2024_25.pdf
http://eprints.intimal.edu.my/2098/2/649
http://eprints.intimal.edu.my/2098/
http://ipublishing.intimal.edu.my/jobss.html
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id my-inti-eprints.2098
record_format eprints
spelling my-inti-eprints.20982024-12-30T05:23:20Z http://eprints.intimal.edu.my/2098/ Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App Cheah, Kim Mun Soon, Eu Hui Feng, Hengzhong H Social Sciences (General) HD28 Management. Industrial Management HF Commerce The habits of media consumers have undergone a profound shift, with short video content becoming a dominant trend, particularly among millennials and Generation Z. TikTok, as a leader in this space, has gained global popularity, yet limited research exists about its consumption patterns in Malaysia. This study investigates the relationship between TikTok’s interface design and user consumption levels among Malaysian centennial users (ages 18-24). Using a quantitative survey of 40 respondents, the findings reveal a high level of TikTok consumption in terms of time spent and engagement. Statistical analysis via SPSS confirms that TikTok’s interface design significantly influences user consumption behavior. These findings highlight the critical role of interface design in shaping the consumption dynamics of short-video apps, and ideally align to supporting Sustainable Development Goals 12 (SDG 12). INTI International University 2024-12 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/2098/1/jobss2024_25.pdf text en cc_by_4 http://eprints.intimal.edu.my/2098/2/649 Cheah, Kim Mun and Soon, Eu Hui and Feng, Hengzhong (2024) Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App. Journal of Business and Social Sciences, 2024 (25). pp. 1-8. ISSN 2805-5187 http://ipublishing.intimal.edu.my/jobss.html
institution INTI International University
building INTI Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider INTI International University
content_source INTI Institutional Repository
url_provider http://eprints.intimal.edu.my
language English
English
topic H Social Sciences (General)
HD28 Management. Industrial Management
HF Commerce
spellingShingle H Social Sciences (General)
HD28 Management. Industrial Management
HF Commerce
Cheah, Kim Mun
Soon, Eu Hui
Feng, Hengzhong
Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App
description The habits of media consumers have undergone a profound shift, with short video content becoming a dominant trend, particularly among millennials and Generation Z. TikTok, as a leader in this space, has gained global popularity, yet limited research exists about its consumption patterns in Malaysia. This study investigates the relationship between TikTok’s interface design and user consumption levels among Malaysian centennial users (ages 18-24). Using a quantitative survey of 40 respondents, the findings reveal a high level of TikTok consumption in terms of time spent and engagement. Statistical analysis via SPSS confirms that TikTok’s interface design significantly influences user consumption behavior. These findings highlight the critical role of interface design in shaping the consumption dynamics of short-video apps, and ideally align to supporting Sustainable Development Goals 12 (SDG 12).
format Article
author Cheah, Kim Mun
Soon, Eu Hui
Feng, Hengzhong
author_facet Cheah, Kim Mun
Soon, Eu Hui
Feng, Hengzhong
author_sort Cheah, Kim Mun
title Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App
title_short Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App
title_full Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App
title_fullStr Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App
title_full_unstemmed Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App
title_sort study on the relationship between the interface design and the user’s consumption level of tiktok app
publisher INTI International University
publishDate 2024
url http://eprints.intimal.edu.my/2098/1/jobss2024_25.pdf
http://eprints.intimal.edu.my/2098/2/649
http://eprints.intimal.edu.my/2098/
http://ipublishing.intimal.edu.my/jobss.html
_version_ 1819915648559480832
score 13.223943

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