The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia
The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia by Koo, Xi Min
Saved in:
| Main Author: | |
|---|---|
| Format: | thesis |
| Language: | English |
| Published: |
Tanjong Malim
2023
|
| Subjects: | |
| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=11854 https://ir.upsi.edu.my/detailsg.php?det=11854 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|