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The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia

The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia by Koo, Xi Min

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Bibliographic Details
Main Author: Koo, Xi Min
Format: thesis
Language:English
Published: Tanjong Malim 2023
Subjects:
HD Industries. Land use. Labor
Online Access:https://ir.upsi.edu.my/detailsg.php?det=11854
https://ir.upsi.edu.my/detailsg.php?det=11854
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id oai:ir.upsi.edu.my:11854
record_format eprints
spelling oai:ir.upsi.edu.my:118542025-01-14 https://ir.upsi.edu.my/detailsg.php?det=11854 The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia Koo, Xi Min HD Industries. Land use. Labor Tanjong Malim 2023 thesis text eng https://ir.upsi.edu.my/detailsg.php?det=11854 openAccess The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia by Koo, Xi Min
institution Universiti Pendidikan Sultan Idris
building UPSI Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Pendidikan Sultan Idris
content_source UPSI Digital IR
url_provider https://ir.upsi.edu.my/
language English
topic HD Industries. Land use. Labor
spellingShingle HD Industries. Land use. Labor
Koo, Xi Min
The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia
description The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia by Koo, Xi Min
format thesis
author Koo, Xi Min
author_facet Koo, Xi Min
author_sort Koo, Xi Min
title The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia
title_short The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia
title_full The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia
title_fullStr The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia
title_full_unstemmed The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia
title_sort influence of push, pull and mooring factors on brand switching intention among generation y smartphone users in malaysia
publisher Tanjong Malim
publishDate 2023
url https://ir.upsi.edu.my/detailsg.php?det=11854
https://ir.upsi.edu.my/detailsg.php?det=11854
_version_ 1823093866903896064
score 13.235796

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