Reality and new dilemmas of service quality (passenger handling) in airlines industry: The case of Air Asia

Airline services are known to be the most elaborate in terms of service.There are many breakdowns of services in airlines industry.They can be divided into four main areas; these are passenger services, baggage or cargo services, engineering services and catering services.In Malaysia, the airlines i...

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Bibliographic Details
Main Authors: Romle, Abd Rahim, Zainol, Asif Zamri, Said, Ilias
Other Authors: Kasim, Azilah
Format: Book Section
Language:English
Published: Universiti Utara Malaysia Press 2007
Subjects:
Online Access:http://repo.uum.edu.my/5929/1/A.R.R.pdf
http://repo.uum.edu.my/5929/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758109
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