A comparative study of customer satisfaction on price and quality services provided by two main airlines in Malaysia - Air Asia and Malaysia Airlines (MAS)

There are two main airlines in Malaysia which are Malaysia Airline and Air Asia.The demand of air transport is increasing nowadays.This paper would carry a comparative study of customer satisfaction on price and quality services provided by the two main airlines in Malaysia – Air Asia and Malaysia A...

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Bibliographic Details
Main Authors: Pang, Chee Huey, Mohamad Maharum, Siti Munirah, Sabar, Rohafiz
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
Online Access:http://repo.uum.edu.my/8438/1/p1499.pdf
http://repo.uum.edu.my/8438/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000792423
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