Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives
Business gift giving is a universal standard of conduct for most business oorganizations and industries (Beltramini 1992; Brenner and Molander 1977). Organizations use gift as means to show appreciation for past business and to influence the attitudes and behaviours of select, prestigious group of b...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
1999
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/511/1/Syed_Azizi_Wafa.pdf http://repo.uum.edu.my/511/ http://mmj.uum.edu.my |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|