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Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives

Business gift giving is a universal standard of conduct for most business oorganizations and industries (Beltramini 1992; Brenner and Molander 1977). Organizations use gift as means to show appreciation for past business and to influence the attitudes and behaviours of select, prestigious group of b...

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Main Authors: Wafa, Syed Azizi, Jantan, Muhamad, Chow, Jennifer Kim Eng
Format: Article
Language:English
Published: Universiti Utara Malaysia 1999
Subjects:
H Social Sciences (General)
Online Access:http://repo.uum.edu.my/511/1/Syed_Azizi_Wafa.pdf
http://repo.uum.edu.my/511/
http://mmj.uum.edu.my
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spelling my.uum.repo.5112015-06-28T01:43:11Z http://repo.uum.edu.my/511/ Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives Wafa, Syed Azizi Jantan, Muhamad Chow, Jennifer Kim Eng H Social Sciences (General) Business gift giving is a universal standard of conduct for most business oorganizations and industries (Beltramini 1992; Brenner and Molander 1977). Organizations use gift as means to show appreciation for past business and to influence the attitudes and behaviours of select, prestigious group of buyers in anticipation of future business (Meredith and Fried, 1977). Vendor gifts may serve as effective means of influencing customers or prospects. This research studied the effect of types of gift (personal or corporate gifts), cost of gift (expensive or inexpensive), and buyer-vendor relationship status (no relationship, moderate or strong) in relation to the buyers' (purchasing executives') feelings of indebtedness, perceived manipulations and intentions to reciprocate vendor's gifts. Universiti Utara Malaysia 1999 Article PeerReviewed application/pdf en http://repo.uum.edu.my/511/1/Syed_Azizi_Wafa.pdf Wafa, Syed Azizi and Jantan, Muhamad and Chow, Jennifer Kim Eng (1999) Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives. Malaysian Management Journal, 3 (2). pp. 101-117. ISSN 0128-6226 http://mmj.uum.edu.my
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Wafa, Syed Azizi
Jantan, Muhamad
Chow, Jennifer Kim Eng
Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives
description Business gift giving is a universal standard of conduct for most business oorganizations and industries (Beltramini 1992; Brenner and Molander 1977). Organizations use gift as means to show appreciation for past business and to influence the attitudes and behaviours of select, prestigious group of buyers in anticipation of future business (Meredith and Fried, 1977). Vendor gifts may serve as effective means of influencing customers or prospects. This research studied the effect of types of gift (personal or corporate gifts), cost of gift (expensive or inexpensive), and buyer-vendor relationship status (no relationship, moderate or strong) in relation to the buyers' (purchasing executives') feelings of indebtedness, perceived manipulations and intentions to reciprocate vendor's gifts.
format Article
author Wafa, Syed Azizi
Jantan, Muhamad
Chow, Jennifer Kim Eng
author_facet Wafa, Syed Azizi
Jantan, Muhamad
Chow, Jennifer Kim Eng
author_sort Wafa, Syed Azizi
title Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives
title_short Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives
title_full Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives
title_fullStr Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives
title_full_unstemmed Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives
title_sort intentions to reciprocate vendor gifts amongst malaysian purchasing executives
publisher Universiti Utara Malaysia
publishDate 1999
url http://repo.uum.edu.my/511/1/Syed_Azizi_Wafa.pdf
http://repo.uum.edu.my/511/
http://mmj.uum.edu.my
_version_ 1644277811244957696
score 13.211869

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