Developing the application of marketing information systems (MKIS) in organization: Practices and cases
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Main Authors: | Bohari, Abdul Manaf, Fuad, Nurwahida |
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Format: | Book Section |
Language: | English |
Published: |
Pearson
2006
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Subjects: | |
Online Access: | http://repo.uum.edu.my/4873/1/ABD_mANA.pdf http://repo.uum.edu.my/4873/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000243519 |
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