Developing the application of marketing information systems (MKIS) in organization: Practices and cases

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Bibliographic Details
Main Authors: Bohari, Abdul Manaf, Fuad, Nurwahida
Format: Book Section
Language:English
Published: Pearson 2006
Subjects:
Online Access:http://repo.uum.edu.my/4873/1/ABD_mANA.pdf
http://repo.uum.edu.my/4873/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000243519
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