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Developing the application of marketing information systems (MKIS) in organization: Practices and cases

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Main Authors: Bohari, Abdul Manaf, Fuad, Nurwahida
Format: Book Section
Language:English
Published: Pearson 2006
Subjects:
T Technology (General)
Online Access:http://repo.uum.edu.my/4873/1/ABD_mANA.pdf
http://repo.uum.edu.my/4873/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000243519
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id my.uum.repo.4873
record_format eprints
spelling my.uum.repo.48732012-02-14T05:19:59Z http://repo.uum.edu.my/4873/ Developing the application of marketing information systems (MKIS) in organization: Practices and cases Bohari, Abdul Manaf Fuad, Nurwahida T Technology (General) Pearson Bohari, Abdul Manaf 2006 Book Section PeerReviewed application/pdf en http://repo.uum.edu.my/4873/1/ABD_mANA.pdf Bohari, Abdul Manaf and Fuad, Nurwahida (2006) Developing the application of marketing information systems (MKIS) in organization: Practices and cases. In: Isu-isu kontemporari Koridor Raya Multimedia aplikasi teknologi pengurusan. Pearson, Petaling Jaya, pp. 260-274. ISBN 9833655440 http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000243519
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Bohari, Abdul Manaf
Fuad, Nurwahida
Developing the application of marketing information systems (MKIS) in organization: Practices and cases
author2 Bohari, Abdul Manaf
author_facet Bohari, Abdul Manaf
Bohari, Abdul Manaf
Fuad, Nurwahida
format Book Section
author Bohari, Abdul Manaf
Fuad, Nurwahida
author_sort Bohari, Abdul Manaf
title Developing the application of marketing information systems (MKIS) in organization: Practices and cases
title_short Developing the application of marketing information systems (MKIS) in organization: Practices and cases
title_full Developing the application of marketing information systems (MKIS) in organization: Practices and cases
title_fullStr Developing the application of marketing information systems (MKIS) in organization: Practices and cases
title_full_unstemmed Developing the application of marketing information systems (MKIS) in organization: Practices and cases
title_sort developing the application of marketing information systems (mkis) in organization: practices and cases
publisher Pearson
publishDate 2006
url http://repo.uum.edu.my/4873/1/ABD_mANA.pdf
http://repo.uum.edu.my/4873/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000243519
_version_ 1644278859816763392
score 13.211869

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