An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers

Companies make use of various strategies in order to attract new customers, retain existing customers, and differentiate their products from those of their competitors. Apple Inc. is a multinational technology company headquartered in Cupertino, California. The company specializes in consumer device...

Full description

Saved in:
Bibliographic Details
Main Authors: Hamizan, Maisarah, Abu, Noor Hidayah, Mansor, Mohd Fitri, Zaidi, Mohd Azian
Format: Article
Language:English
Published: under CC-BY. 2023
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/31644/1/IJIM%2017%2018%20118-128%202023.pdf
https://repo.uum.edu.my/id/eprint/31644/
https://online-journals.org/index.php/i-jim
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items