An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers
Companies make use of various strategies in order to attract new customers, retain existing customers, and differentiate their products from those of their competitors. Apple Inc. is a multinational technology company headquartered in Cupertino, California. The company specializes in consumer device...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
under CC-BY.
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31644/1/IJIM%2017%2018%20118-128%202023.pdf https://repo.uum.edu.my/id/eprint/31644/ https://online-journals.org/index.php/i-jim |
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