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An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers

Companies make use of various strategies in order to attract new customers, retain existing customers, and differentiate their products from those of their competitors. Apple Inc. is a multinational technology company headquartered in Cupertino, California. The company specializes in consumer device...

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Main Authors: Hamizan, Maisarah, Abu, Noor Hidayah, Mansor, Mohd Fitri, Zaidi, Mohd Azian
Format: Article
Language:English
Published: under CC-BY. 2023
Subjects:
T Technology (General)
Online Access:https://repo.uum.edu.my/id/eprint/31644/1/IJIM%2017%2018%20118-128%202023.pdf
https://repo.uum.edu.my/id/eprint/31644/
https://online-journals.org/index.php/i-jim
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spelling my.uum.repo.316442024-12-18T05:49:48Z https://repo.uum.edu.my/id/eprint/31644/ An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers Hamizan, Maisarah Abu, Noor Hidayah Mansor, Mohd Fitri Zaidi, Mohd Azian T Technology (General) Companies make use of various strategies in order to attract new customers, retain existing customers, and differentiate their products from those of their competitors. Apple Inc. is a multinational technology company headquartered in Cupertino, California. The company specializes in consumer devices, software, and online services. Apple is the most valuable firm in the world, the fourth-largest vendor of personal computers by unit sales, and the second-largest producer of mobile phones as of May 2022. The iPhone is a product with a strong reputation. Apple has always maintained product quality and continuously made innovations. The iPhone has a unique design, and in view of that, the model is too expensive compared to other mobile phones. Although the price is expensive, demand for the iPhone still increases from time to time. The aim of this research is to understand the factors behind iPhone purchase decisions. An investigation has been conducted to evaluate the relationship between price and quality on customer buying patterns for an iPhone. This study will adopt quantitative methods, and data collection has been conducted through online questionnaire distribution. The target respondents in this study are STML students, and the overall population of STML was 1645 students; thus, the sample size for the study should be 310 respondents. The cluster sampling technique has been used in this study. In this study, a total of 340 respondents were received, and there are 27 missing values in the data set. However, only 313 respondents are valid for the data analysis. Findings revealed that price and quality have a significant effect on the buying pattern of an iPhone. Lastly, this study discusses the limitations of the study and its conclusion under CC-BY. 2023 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/31644/1/IJIM%2017%2018%20118-128%202023.pdf Hamizan, Maisarah and Abu, Noor Hidayah and Mansor, Mohd Fitri and Zaidi, Mohd Azian (2023) An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers. International Journal of Interactive Mobile Technologies (iJIM), 17 (18). pp. 118-128. ISSN 1865-7923 https://online-journals.org/index.php/i-jim
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Hamizan, Maisarah
Abu, Noor Hidayah
Mansor, Mohd Fitri
Zaidi, Mohd Azian
An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers
description Companies make use of various strategies in order to attract new customers, retain existing customers, and differentiate their products from those of their competitors. Apple Inc. is a multinational technology company headquartered in Cupertino, California. The company specializes in consumer devices, software, and online services. Apple is the most valuable firm in the world, the fourth-largest vendor of personal computers by unit sales, and the second-largest producer of mobile phones as of May 2022. The iPhone is a product with a strong reputation. Apple has always maintained product quality and continuously made innovations. The iPhone has a unique design, and in view of that, the model is too expensive compared to other mobile phones. Although the price is expensive, demand for the iPhone still increases from time to time. The aim of this research is to understand the factors behind iPhone purchase decisions. An investigation has been conducted to evaluate the relationship between price and quality on customer buying patterns for an iPhone. This study will adopt quantitative methods, and data collection has been conducted through online questionnaire distribution. The target respondents in this study are STML students, and the overall population of STML was 1645 students; thus, the sample size for the study should be 310 respondents. The cluster sampling technique has been used in this study. In this study, a total of 340 respondents were received, and there are 27 missing values in the data set. However, only 313 respondents are valid for the data analysis. Findings revealed that price and quality have a significant effect on the buying pattern of an iPhone. Lastly, this study discusses the limitations of the study and its conclusion
format Article
author Hamizan, Maisarah
Abu, Noor Hidayah
Mansor, Mohd Fitri
Zaidi, Mohd Azian
author_facet Hamizan, Maisarah
Abu, Noor Hidayah
Mansor, Mohd Fitri
Zaidi, Mohd Azian
author_sort Hamizan, Maisarah
title An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers
title_short An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers
title_full An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers
title_fullStr An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers
title_full_unstemmed An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers
title_sort analysis of the effect of price and quality on customer buying patterns: an empirical study of iphone buyers
publisher under CC-BY.
publishDate 2023
url https://repo.uum.edu.my/id/eprint/31644/1/IJIM%2017%2018%20118-128%202023.pdf
https://repo.uum.edu.my/id/eprint/31644/
https://online-journals.org/index.php/i-jim
_version_ 1818837621093171200
score 13.223943

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