Design failure mode effect analysis and customer approach matrix: a case study in an automotive company
The most recent increase of product failure in the automotive industry has encouraged companies to implement quality tools such as design failure mode effect analysis (DFMEA) and customer approach matrix (CAM) to prevent the defects from occurring, and being transferred to customers. The aim of DFME...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
JARDCS
2019
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26560/1/JARDCS%2011%205%202019%20964%20968.pdf http://repo.uum.edu.my/26560/ http://www.jardcs.org/abstract.php?id=1225 |
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| Summary: | The most recent increase of product failure in the automotive industry has encouraged companies to implement quality tools such as design failure mode effect analysis (DFMEA) and customer approach matrix (CAM) to prevent the defects from occurring, and being transferred to customers. The aim of DFMEA and CAM is to satisfy customers and stakeholders. Nevertheless, quality tools such as DFMEA on new product development and customer approach matrix (CAM) have rarely been manipulated. Consequently, a case study on DFMEA and CAM in new product development of automotive company in Malaysia is presented. This case study contributes to the enhancement of quality tools such as DFMEA and CAM in the automotive sector. The study was limited to a single case study of automotive company. Several child parts of new model were chosen which considered to be new product development of vehicles. The study revealed that using DFMEA and CAM as a quality tools have significant impacts on the organizational performance in the Malaysian automotive industry. |
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