Factors influencing advertising in Malaysia from an Islamic perspective: case of Kedah state
In many cases, business promotion costs may cause more than the cost of the product along with its research and development.Promotion through advertising is not only to introduce new products, but also to remind society of the existence of a long product in the market. However, it should be noted re...
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Main Authors: | Abdul Kadir, Aniss Yusairah, Al-Aidaros, Al-Hasan |
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Format: | Article |
Language: | English |
Published: |
IRMBR
2015
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Subjects: | |
Online Access: | http://repo.uum.edu.my/21936/1/IRMBR%204%201%202015%20189%20202.pdf http://repo.uum.edu.my/21936/ http://www.irmbrjournal.com/papers/1425723742.pdf |
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