Cover Image

Factors influencing advertising in Malaysia from an Islamic perspective: case of Kedah state

In many cases, business promotion costs may cause more than the cost of the product along with its research and development.Promotion through advertising is not only to introduce new products, but also to remind society of the existence of a long product in the market. However, it should be noted re...

Full description

Saved in:
Bibliographic Details
Main Authors: Abdul Kadir, Aniss Yusairah, Al-Aidaros, Al-Hasan
Format: Article
Language:English
Published: IRMBR 2015
Subjects:
HF Commerce
Online Access:http://repo.uum.edu.my/21936/1/IRMBR%204%201%202015%20189%20202.pdf
http://repo.uum.edu.my/21936/
http://www.irmbrjournal.com/papers/1425723742.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.21936
record_format eprints
spelling my.uum.repo.219362017-05-02T06:58:20Z http://repo.uum.edu.my/21936/ Factors influencing advertising in Malaysia from an Islamic perspective: case of Kedah state Abdul Kadir, Aniss Yusairah Al-Aidaros, Al-Hasan HF Commerce In many cases, business promotion costs may cause more than the cost of the product along with its research and development.Promotion through advertising is not only to introduce new products, but also to remind society of the existence of a long product in the market. However, it should be noted religion still plays a significant role in influencing social and consumer behavior either direct or indirect ways in a constantly changing and competitive world market.Goals do not justify the means and advertising cannot be as tools to increase the revenue of an organization with anything unfair. But nowadays, most of contemporary advertising makes false promises to attract new customers to buy a product which is extremely prohibited in Islam.Many of the provisions in fiqh muamalat, prohibit any method to influence the requirements of the user. Therefore this study could make important contribution in advertising industry specifically to ensure they are following Islamic principles. The objective of this study is to analyze the existence advertising through three influencing factors consist of culture, control and emotions from an Islamic perspective conducted in Malaysia, i.e. Kedah state.This study conducted using quantitative approach where structured question was designed and the data were analyzed using correlations and multiple regressions. IRMBR 2015 Article PeerReviewed application/pdf en http://repo.uum.edu.my/21936/1/IRMBR%204%201%202015%20189%20202.pdf Abdul Kadir, Aniss Yusairah and Al-Aidaros, Al-Hasan (2015) Factors influencing advertising in Malaysia from an Islamic perspective: case of Kedah state. International Review of Management and Business Research, 4 (1). pp. 189-202. ISSN 2306-9007 http://www.irmbrjournal.com/papers/1425723742.pdf
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Abdul Kadir, Aniss Yusairah
Al-Aidaros, Al-Hasan
Factors influencing advertising in Malaysia from an Islamic perspective: case of Kedah state
description In many cases, business promotion costs may cause more than the cost of the product along with its research and development.Promotion through advertising is not only to introduce new products, but also to remind society of the existence of a long product in the market. However, it should be noted religion still plays a significant role in influencing social and consumer behavior either direct or indirect ways in a constantly changing and competitive world market.Goals do not justify the means and advertising cannot be as tools to increase the revenue of an organization with anything unfair. But nowadays, most of contemporary advertising makes false promises to attract new customers to buy a product which is extremely prohibited in Islam.Many of the provisions in fiqh muamalat, prohibit any method to influence the requirements of the user. Therefore this study could make important contribution in advertising industry specifically to ensure they are following Islamic principles. The objective of this study is to analyze the existence advertising through three influencing factors consist of culture, control and emotions from an Islamic perspective conducted in Malaysia, i.e. Kedah state.This study conducted using quantitative approach where structured question was designed and the data were analyzed using correlations and multiple regressions.
format Article
author Abdul Kadir, Aniss Yusairah
Al-Aidaros, Al-Hasan
author_facet Abdul Kadir, Aniss Yusairah
Al-Aidaros, Al-Hasan
author_sort Abdul Kadir, Aniss Yusairah
title Factors influencing advertising in Malaysia from an Islamic perspective: case of Kedah state
title_short Factors influencing advertising in Malaysia from an Islamic perspective: case of Kedah state
title_full Factors influencing advertising in Malaysia from an Islamic perspective: case of Kedah state
title_fullStr Factors influencing advertising in Malaysia from an Islamic perspective: case of Kedah state
title_full_unstemmed Factors influencing advertising in Malaysia from an Islamic perspective: case of Kedah state
title_sort factors influencing advertising in malaysia from an islamic perspective: case of kedah state
publisher IRMBR
publishDate 2015
url http://repo.uum.edu.my/21936/1/IRMBR%204%201%202015%20189%20202.pdf
http://repo.uum.edu.my/21936/
http://www.irmbrjournal.com/papers/1425723742.pdf
_version_ 1644283378202050560
score 13.211869

Similar Items