Factors influencing advertising in Malaysia from an Islamic perspective: case of Kedah state

In many cases, business promotion costs may cause more than the cost of the product along with its research and development.Promotion through advertising is not only to introduce new products, but also to remind society of the existence of a long product in the market. However, it should be noted re...

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Bibliographic Details
Main Authors: Abdul Kadir, Aniss Yusairah, Al-Aidaros, Al-Hasan
Format: Article
Language:English
Published: IRMBR 2015
Subjects:
Online Access:http://repo.uum.edu.my/21936/1/IRMBR%204%201%202015%20189%20202.pdf
http://repo.uum.edu.my/21936/
http://www.irmbrjournal.com/papers/1425723742.pdf
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