The mediating effect of brand trust on the influence of communication, price, and product quality on consumer purchase behaviour in a less-developed country

Brand trust is one of the key elements in brand building and securing customer loyalty, based on relationship marketing factors. The aim of this research was to examine the influence of perceived product price, perceived product quality and communication on brand trust, and the effect of brand trust...

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书目详细资料
主要作者:	Alekam, Jamal Mohammed Esmail
格式:	Article
语言:	English
出版:	Universiti Utara Malaysia 2016
主题:	HD28 Management. Industrial Management
在线阅读:	http://repo.uum.edu.my/21481/1/MMJ%2020%202016%2087%2097.pdf http://repo.uum.edu.my/21481/ http://mmj.uum.edu.my/images/pdf3/vol20/6newmmj20.pdf
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