The mediating relationship of customer satisfaction between brand trust, brand social responsibility image with moderating role of switching cost
In today’s’ resilient market competition, manufacturers of fast moving consumer goods are putting their best efforts to maintain brand loyalty. Despite the effectiveness of brand loyalty to increase sales, due to the availability of alternatives at large, recent trends indicate that brand loyalty am...
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| Main Authors: | , |
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| Format: | Article |
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American Scientific Publishers
2017
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| Online Access: | http://eprints.utm.my/id/eprint/75184/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032911894&doi=10.1166%2fasl.2017.10015&partnerID=40&md5=4f5fd87de62406211a5a53f15f93bab9 |
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