Country or origin, product innovation and relationship quality: The role of brand equity assets as mediator
Brand equity is firm’s superior customer value that essentially intangible offered to the customers.In nowadays’ competitive market, brand equity become one of the crucial firm’s strategy as higher brand equity achievement is able to provide benefits such as competitive differentiation, premium pric...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/23676/1/CBMM%202017%201%2016.pdf http://repo.uum.edu.my/23676/ |
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