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Consumer behavior and counterfeit purchase in the Tanzanian mainland

The primary focus of the present study is to examine the influence of moral judgement, subjective norm and self-regulatory efficacy in predicting behavioural intention to purchase counterfeit products among Tanzanian consumers. This study also aims to examine the direct relationship between self-...

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Main Authors: Mushi, Hellena Mohamedy, Mohd Noor, Nor Azila
Format: Article
Language:English
Published: Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia 2016
Subjects:
HF Commerce
Online Access:http://repo.uum.edu.my/18444/1/IPBJ%20%208%201%202016%20%2049-64.pdf
http://repo.uum.edu.my/18444/
http://www.oyagsb.uum.edu.my/images/ipbj/IPBL_Vol._8_1_2016/5.pdf
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spelling my.uum.repo.184442016-08-01T06:47:35Z http://repo.uum.edu.my/18444/ Consumer behavior and counterfeit purchase in the Tanzanian mainland Mushi, Hellena Mohamedy Mohd Noor, Nor Azila HF Commerce The primary focus of the present study is to examine the influence of moral judgement, subjective norm and self-regulatory efficacy in predicting behavioural intention to purchase counterfeit products among Tanzanian consumers. This study also aims to examine the direct relationship between self-regulatory efficacy and purchase behaviour of counterfeit products. In addition, the present study also fills the gap in the intention-actual behaviour relationship by examining the moderating effect of idolatry on the relationship between consumers’ behavioural intention and purchase behaviour of counterfeit products. The present study also aims to examine to what extent intention to purchase counterfeit products contributes to the purchase behaviour of counterfeit products among Tanzanian consumers.It is an attempt to develop a conceptual framework for determining purchasing behaviour of counterfeit products in Tanzania. The aim is to provide adequate information to marketers on how to reap the expected benefits of sales as well as to facilitate prompt decision-making by the government through the execution and implementation of stringent regulations. Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia 2016 Article PeerReviewed application/pdf en http://repo.uum.edu.my/18444/1/IPBJ%20%208%201%202016%20%2049-64.pdf Mushi, Hellena Mohamedy and Mohd Noor, Nor Azila (2016) Consumer behavior and counterfeit purchase in the Tanzanian mainland. International Postgraduate Business Journal, 8 (1). pp. 49-64. ISSN 2180-2459 http://www.oyagsb.uum.edu.my/images/ipbj/IPBL_Vol._8_1_2016/5.pdf
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Mushi, Hellena Mohamedy
Mohd Noor, Nor Azila
Consumer behavior and counterfeit purchase in the Tanzanian mainland
description The primary focus of the present study is to examine the influence of moral judgement, subjective norm and self-regulatory efficacy in predicting behavioural intention to purchase counterfeit products among Tanzanian consumers. This study also aims to examine the direct relationship between self-regulatory efficacy and purchase behaviour of counterfeit products. In addition, the present study also fills the gap in the intention-actual behaviour relationship by examining the moderating effect of idolatry on the relationship between consumers’ behavioural intention and purchase behaviour of counterfeit products. The present study also aims to examine to what extent intention to purchase counterfeit products contributes to the purchase behaviour of counterfeit products among Tanzanian consumers.It is an attempt to develop a conceptual framework for determining purchasing behaviour of counterfeit products in Tanzania. The aim is to provide adequate information to marketers on how to reap the expected benefits of sales as well as to facilitate prompt decision-making by the government through the execution and implementation of stringent regulations.
format Article
author Mushi, Hellena Mohamedy
Mohd Noor, Nor Azila
author_facet Mushi, Hellena Mohamedy
Mohd Noor, Nor Azila
author_sort Mushi, Hellena Mohamedy
title Consumer behavior and counterfeit purchase in the Tanzanian mainland
title_short Consumer behavior and counterfeit purchase in the Tanzanian mainland
title_full Consumer behavior and counterfeit purchase in the Tanzanian mainland
title_fullStr Consumer behavior and counterfeit purchase in the Tanzanian mainland
title_full_unstemmed Consumer behavior and counterfeit purchase in the Tanzanian mainland
title_sort consumer behavior and counterfeit purchase in the tanzanian mainland
publisher Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia
publishDate 2016
url http://repo.uum.edu.my/18444/1/IPBJ%20%208%201%202016%20%2049-64.pdf
http://repo.uum.edu.my/18444/
http://www.oyagsb.uum.edu.my/images/ipbj/IPBL_Vol._8_1_2016/5.pdf
_version_ 1644282456545689600
score 13.211869

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