The mediating effects of green trust and perceived behavioral control on the direct determinants of intention to purchase green products in Nigeria
Global awareness towards the environment and green marketing in recent years is yet to promote Nigerians predisposition towards green practices. Being faced with environmental degradation in all facets, there is the need to spur green consciousness and pro-environmental behavioral intentions among t...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MCSER Publishing, Rome-Italy
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/18291/1/MJSS%206%204%202015%20256-265.pdf http://repo.uum.edu.my/18291/ http://doi.org/10.5901/mjss.2015.v6n4p256 |
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