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The mediating effects of green trust and perceived behavioral control on the direct determinants of intention to purchase green products in Nigeria

Global awareness towards the environment and green marketing in recent years is yet to promote Nigerians predisposition towards green practices. Being faced with environmental degradation in all facets, there is the need to spur green consciousness and pro-environmental behavioral intentions among t...

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Main Authors: Karatu, Victoria Masi Haruna, Nik Mat, Nik Kamariah
格式: Article
語言:English
出版: MCSER Publishing, Rome-Italy 2015
主題:
HB Economic Theory
在線閱讀:http://repo.uum.edu.my/18291/1/MJSS%206%204%202015%20256-265.pdf
http://repo.uum.edu.my/18291/
http://doi.org/10.5901/mjss.2015.v6n4p256
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spelling my.uum.repo.182912016-06-27T08:38:11Z http://repo.uum.edu.my/18291/ The mediating effects of green trust and perceived behavioral control on the direct determinants of intention to purchase green products in Nigeria Karatu, Victoria Masi Haruna Nik Mat, Nik Kamariah HB Economic Theory Global awareness towards the environment and green marketing in recent years is yet to promote Nigerians predisposition towards green practices. Being faced with environmental degradation in all facets, there is the need to spur green consciousness and pro-environmental behavioral intentions among the Nigerian populaces.Therefore this study examines the determinants of green purchase intention (green availability, green perceived value, green perceived knowledge) and secondly, to test the extent of mediating effects of green trust and perceived behavioral control on the determinants earlier mentioned.This survey uses quantitative method of research; data was collected through personal administration of questionnaires to lecturers in three universities in Nigerian.750 questionnaires were distributed and 502 datasets were returned representing 68% response rate. 440 datasets were left for further analysis after deletion of multivariate outliers; Structural Equation Modeling is used to analyze data .The findings indicate that out of the eleven direct hypotheses, seven were found to be significant while four were not supported. Similarly, six mediation effects were proposed, the result shows five paths were mediated with two being full mediation and three partial. In conclusion, knowledge of green products, perceived behavioral control and availability of green products will heighten green purchase intention. MCSER Publishing, Rome-Italy 2015 Article PeerReviewed application/pdf en cc_by http://repo.uum.edu.my/18291/1/MJSS%206%204%202015%20256-265.pdf Karatu, Victoria Masi Haruna and Nik Mat, Nik Kamariah (2015) The mediating effects of green trust and perceived behavioral control on the direct determinants of intention to purchase green products in Nigeria. Mediterranean Journal of Social Sciences, 6 (4). pp. 256-265. ISSN 2039-9340 http://doi.org/10.5901/mjss.2015.v6n4p256 doi:10.5901/mjss.2015.v6n4p256
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Karatu, Victoria Masi Haruna
Nik Mat, Nik Kamariah
The mediating effects of green trust and perceived behavioral control on the direct determinants of intention to purchase green products in Nigeria
description Global awareness towards the environment and green marketing in recent years is yet to promote Nigerians predisposition towards green practices. Being faced with environmental degradation in all facets, there is the need to spur green consciousness and pro-environmental behavioral intentions among the Nigerian populaces.Therefore this study examines the determinants of green purchase intention (green availability, green perceived value, green perceived knowledge) and secondly, to test the extent of mediating effects of green trust and perceived behavioral control on the determinants earlier mentioned.This survey uses quantitative method of research; data was collected through personal administration of questionnaires to lecturers in three universities in Nigerian.750 questionnaires were distributed and 502 datasets were returned representing 68% response rate. 440 datasets were left for further analysis after deletion of multivariate outliers; Structural Equation Modeling is used to analyze data .The findings indicate that out of the eleven direct hypotheses, seven were found to be significant while four were not supported. Similarly, six mediation effects were proposed, the result shows five paths were mediated with two being full mediation and three partial. In conclusion, knowledge of green products, perceived behavioral control and availability of green products will heighten green purchase intention.
format Article
author Karatu, Victoria Masi Haruna
Nik Mat, Nik Kamariah
author_facet Karatu, Victoria Masi Haruna
Nik Mat, Nik Kamariah
author_sort Karatu, Victoria Masi Haruna
title The mediating effects of green trust and perceived behavioral control on the direct determinants of intention to purchase green products in Nigeria
title_short The mediating effects of green trust and perceived behavioral control on the direct determinants of intention to purchase green products in Nigeria
title_full The mediating effects of green trust and perceived behavioral control on the direct determinants of intention to purchase green products in Nigeria
title_fullStr The mediating effects of green trust and perceived behavioral control on the direct determinants of intention to purchase green products in Nigeria
title_full_unstemmed The mediating effects of green trust and perceived behavioral control on the direct determinants of intention to purchase green products in Nigeria
title_sort mediating effects of green trust and perceived behavioral control on the direct determinants of intention to purchase green products in nigeria
publisher MCSER Publishing, Rome-Italy
publishDate 2015
url http://repo.uum.edu.my/18291/1/MJSS%206%204%202015%20256-265.pdf
http://repo.uum.edu.my/18291/
http://doi.org/10.5901/mjss.2015.v6n4p256
_version_ 1644282423659200512
score 13.250246

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