Linking Corporate Trust, Corporate Image, and Customer Loyalty: The Mediating Role of Perceived Deception
Deceptive advertisement is a primary factor affecting customer loyalty because when people do not receive what they expect from badvertisements, they tend to avoid using those brands. Although past researches have addressed the perceived deception in advertisements and its impact on customer loyalty...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2024
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31211/1/IJMS%2031%2002%202024%20469-498.pdf https://doi.org/10.32890/ijms2024.31.2.4 https://repo.uum.edu.my/id/eprint/31211/ https://e-journal.uum.edu.my/index.php/ijms/article/view/17005 https://doi.org/10.32890/ijms2024.31.2.4 |
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