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Perceived quality and loyalty towards PubHEI’s of international students in Malaysia’s. Understanding the role of emotional attachment as a mediator

This study develops and tests a model to investigate the predictors of Brand loyalty of Public Higher Educational Institutions ( PubHEI’s) in Malaysia.The model considers two drivers – perceived teaching and learning quality and emotional brand attachment that are significantly linked to each other...

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書目詳細資料
Main Authors:	Ramli, Mona Fairuz, Othman, Abdul Rahim, Md. Salleh, Salniza
格式:	Article
語言:	English
出版:	ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher) 2015
主題:	HD28 Management. Industrial Management
在線閱讀:	http://repo.uum.edu.my/14303/1/51-57.pdf http://repo.uum.edu.my/14303/ http://www.iwnest.com/AACE/
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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