The effect of personalities in optimizing the use of market intelligence a case of New Zealand middle managers
The process of intelligence utilization within firms has come to be viewed as an increasingly important area for research in light of its implications for organisational effectiveness. The relationship between the big five of personality and the use of market intelligence was investigated in a ques...
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/11489/1/288.pdf http://repo.uum.edu.my/11489/ http://www.kmice.cms.net.my/ |
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