The effect of personalities in optimizing the use of market intelligence a case of New Zealand middle managers
The process of intelligence utilization within firms has come to be viewed as an increasingly important area for research in light of its implications for organisational effectiveness. The relationship between the big five of personality and the use of market intelligence was investigated in a ques...
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/11489/1/288.pdf http://repo.uum.edu.my/11489/ http://www.kmice.cms.net.my/ |
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| Summary: | The process of intelligence utilization within firms has come to be viewed as an increasingly important area for research in light of its implications for organisational effectiveness. The relationship between the big five of personality and the use of market
intelligence was investigated in a questionnaire study with a sample of 127 white-collar workers who were employed on a full time basis in managerial positions at the New Zealand Global companies. Hypotheses were tested and found that conscientiousness, agreeableness, and openness were positively related whilst neuroticism negatively related
to scores on the use of market intelligence. Overall, the findings suggest the existence of
a (albeit not strong or intensive) relationship between the four (of the big five) of personality and the use of market intelligence. |
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