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The effect of personalities in optimizing the use of market intelligence a case of New Zealand middle managers

The process of intelligence utilization within firms has come to be viewed as an increasingly important area for research in light of its implications for organisational effectiveness. The relationship between the big five of personality and the use of market intelligence was investigated in a ques...

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Main Author: Wisker, Lily
Format: Conference or Workshop Item
Language:English
Published: 2006
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/11489/1/288.pdf
http://repo.uum.edu.my/11489/
http://www.kmice.cms.net.my/
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spelling my.uum.repo.114892014-07-14T08:06:00Z http://repo.uum.edu.my/11489/ The effect of personalities in optimizing the use of market intelligence a case of New Zealand middle managers Wisker, Lily HD28 Management. Industrial Management The process of intelligence utilization within firms has come to be viewed as an increasingly important area for research in light of its implications for organisational effectiveness. The relationship between the big five of personality and the use of market intelligence was investigated in a questionnaire study with a sample of 127 white-collar workers who were employed on a full time basis in managerial positions at the New Zealand Global companies. Hypotheses were tested and found that conscientiousness, agreeableness, and openness were positively related whilst neuroticism negatively related to scores on the use of market intelligence. Overall, the findings suggest the existence of a (albeit not strong or intensive) relationship between the four (of the big five) of personality and the use of market intelligence. 2006-06-06 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/11489/1/288.pdf Wisker, Lily (2006) The effect of personalities in optimizing the use of market intelligence a case of New Zealand middle managers. In: Knowledge Management International Conference and Exhibition 2006 (KMICE 2006), 6-8 June 2006, The Legend Hotel Kuala Lumpur. http://www.kmice.cms.net.my/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Wisker, Lily
The effect of personalities in optimizing the use of market intelligence a case of New Zealand middle managers
description The process of intelligence utilization within firms has come to be viewed as an increasingly important area for research in light of its implications for organisational effectiveness. The relationship between the big five of personality and the use of market intelligence was investigated in a questionnaire study with a sample of 127 white-collar workers who were employed on a full time basis in managerial positions at the New Zealand Global companies. Hypotheses were tested and found that conscientiousness, agreeableness, and openness were positively related whilst neuroticism negatively related to scores on the use of market intelligence. Overall, the findings suggest the existence of a (albeit not strong or intensive) relationship between the four (of the big five) of personality and the use of market intelligence.
format Conference or Workshop Item
author Wisker, Lily
author_facet Wisker, Lily
author_sort Wisker, Lily
title The effect of personalities in optimizing the use of market intelligence a case of New Zealand middle managers
title_short The effect of personalities in optimizing the use of market intelligence a case of New Zealand middle managers
title_full The effect of personalities in optimizing the use of market intelligence a case of New Zealand middle managers
title_fullStr The effect of personalities in optimizing the use of market intelligence a case of New Zealand middle managers
title_full_unstemmed The effect of personalities in optimizing the use of market intelligence a case of New Zealand middle managers
title_sort effect of personalities in optimizing the use of market intelligence a case of new zealand middle managers
publishDate 2006
url http://repo.uum.edu.my/11489/1/288.pdf
http://repo.uum.edu.my/11489/
http://www.kmice.cms.net.my/
_version_ 1644280657878188032
score 13.211869

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