The internal branding practice and brand citizenship behavior: the mediating effects of employee brand fit

This study examines the determinants of employee brand citizenship behavior (BCB) among employees of telecommunication industry in Nigeria. Primarily, this study explored the role of employee brand fit as a mediator on the relationship between internal branding practices namely brand leadership, bra...

Saved in:

书目详细资料
主要作者:	Adamu, Lawi
格式:	Thesis
语言:	English English
出版:	2018
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/8017/1/s900171_01.pdf https://etd.uum.edu.my/8017/2/s900171_02.pdf https://etd.uum.edu.my/8017/
标签:	添加标签没有标签, 成为第一个标记此记录!

相似书籍

The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding, and brand loyalty
由: Roslizawati, Ahmad
出版: (2018)

Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
由: Noor Hasaniyati, Mohd Rejab
出版: (2018)

The mediating effect of brand trust on the relationships between dimensions of brand equity and purchase intention toward smartphone
由: Al-Koliby, Ibraheem Saleh
出版: (2017)

Customer citizenship behaviour (CCB) among automobile online brand communities in Malaysia
由: Siti Noor Aishah, Mohd Sidik
出版: (2019)

Relationship between Customer Satisfaction, Brand Trust and Customer Brand Loyalty
由: Khadijah, Kamisan
出版: (2010)

The influence of celebrity endorsement on actual purchase behaviour with mediating role of brand equity: A study on local food brands
由: Nur Shazzana, Ahmad Shaker
出版: (2015)

Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
由: Reetha, Subramaniam
出版: (2022)

The influence of customer satisfaction, brand trust and brand image towards customer loyalty
由: Nurul Sakinah, Azizan
出版: (2019)

Factor affecting University students’ brand loyalty towards foreign brand beauty and skin care product
由: Nurul Nadia Ashikin, Japeri
出版: (2015)

Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention
由: Al-Ekam, Jamal Mohammed Esmail
出版: (2013)

The contributing factors to brand attitude among consumers
由: Ahmad Faizal, Iberahim
出版: (2015)

The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
由: Adetunji, Raji Ridwan
出版: (2018)

The effect of consumer's need for uniqueness and emotional experience on brand pride: The mediating role of electronic word-of-mouth
由: Arshad, Sana
出版: (2023)

A study of brand loyalty in Malaysia's automotive industry
由: Ho, Tuck Sum
出版: (2015)

Factors effecting consumer brand relationship in the mobile Telecom industry of Bangladesh
由: Tuhin, Md. Kashedul Wahab
出版: (2018)

The Direct and Indirect Effect of Predictor Variables on Destination Brand Loyalty in Jordan
由: Al-Azzam, Abdel-Fattah Mahmoud Iswed
出版: (2012)

Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
由: Tan, Chiew Kie
出版: (2010)

How loyal are you? Factors influencing consumer brand loyalty
由: Siti Noor Aishah, Mohd Sidik
出版: (2014)

An evaluation of the effects of brand equity on consumer responses: Empirical evidence on Malaysian perspective
由: Aminu, Suleiman Garba
出版: (2016)

A study on the determinants of brand loyalty in sport shoes among students
由: Nor Azah, Abdul Aziz
出版: (2019)

Factors influencing purchase intention towards smartphone brand among adults in Selangor
由: Rospata, Mohamad
出版: (2017)

An empirical study in brand image factors that influence students behaviour in Universiti Utara Malaysia
由: Fadli, Othman
出版: (2017)

A study on brand loyalty : empirical evidence from the mobile phone market in Malaysia
由: Linda, Seduram
出版: (2017)

Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers
由: Teoh, Chai Wen
出版: (2015)

Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)
由: Siti Nadia, Sheikh Abdul Hamid
出版: (2018)

Determinants of brand loyalty in public higher education institutions in Malaysia: The mediating role of emotional brand attachment
由: Mona Fairuz, Ramli
出版: (2016)

Factors contributing to the propensity to purchase retailer's brand: the mediating effect of perceived value
由: Tunku Nur Atikhah, Tunku Abaidah
出版: (2020)

Consumer evaluation of SMEs brand equity : the role of relationship quality as a mediator
由: Suhaini, Mat Daud
出版: (2017)

Customer perceived benefits and customer citizenship behaviour in Pakistan airline industry : Mediating role of relationship quality and moderating role of conspicuous consumption
由: Hassan, Shahzad
出版: (2024)

Factors influencing customer re-patronage behavior: The mediating effect of customer satisfaction
由: Yap, Luen Her
出版: (2015)

The mediating role of religious orientation on the relationship between luxury values, ethical values and buying behavior
由: Abdelkarim, Mohamed Abdallatif Abu Auf
出版: (2017)

Relationship between advertising appeal and behavioral intention: the mediating effect of attitude and moderating effect of cultural norms in two distinct Muslim Nations
由: Raza, Syed Hassan
出版: (2018)

The influence of international firms semiotic advertising efficacy on Gen-Y brand equity and purchase intent of smart phones
由: Adaobi, Oputa Elizabeth
出版: (2018)

The Mediating Effect of Waiting Time on the Relationship Between Service Quality and Customer Satisfaction
由: Impira, Alim
出版: (2012)

Determinants of customer loyalty in cellular service sector of Pakistan: mediating and moderating effects
由: Tariq, Beenish
出版: (2018)

The mediating effect of marketing capabilities on the relationship between customer relationship management (CRM) dimensions and hotel performance
由: Mohammad, Abdul Alem Mohammad
出版: (2014)

Relationship between service quality and customer loyalty: mediating effect of customer satisfaction and customer trust in Thailand’s audit firms
由: Pringviriya, Nuchsara
出版: (2015)

An Investigation into the Factors Influencing Unethical Consumer Behavior in Selangor
由: Nazahah, Abd. Rahim
出版: (2009)

Determinants of organic food purchase behavior of consumers in Bangladesh
由: Rahman, Khandoker Mahmudur
出版: (2017)

Factors influencing green consumerism behavior among Penangites
由: Jayaeswari, Sangaralingam
出版: (2014)