Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)
Given the tremendous increase in demand for luxury fashion product among generation Y consumers’, had subsequently increased the concern among manufacturers and companies about the importance of measuring the crucial determinants that affect the purchase intention of luxury product brands within th...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/7475/1/s820610_01.pdf https://etd.uum.edu.my/7475/2/s820610_02.pdf https://etd.uum.edu.my/7475/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|