The Effect of Integrating Social Plugins into e-Commerce Website: A Study on Online Consumer Behaviour
The high interactivity rate in social networking sites (SNSs) has drawn the attention of many researchers and businesses. However, this has at the same time made it difficult for businesses to decide where to build their web presence - in their e-commerce website or in SNSs. Therefore, this paper ex...
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2013
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| Online Access: | http://eprints.utp.edu.my/11581/1/The%20Effect%20of%20Integrating%20Social%20Plugins%20into%20e-Commerce%20Website.pdf http://eprints.utp.edu.my/11581/ |
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my.utp.eprints.115812015-04-28T02:54:17Z The Effect of Integrating Social Plugins into e-Commerce Website: A Study on Online Consumer Behaviour Lai, Fong Woon The high interactivity rate in social networking sites (SNSs) has drawn the attention of many researchers and businesses. However, this has at the same time made it difficult for businesses to decide where to build their web presence - in their e-commerce website or in SNSs. Therefore, this paper explores the impact of social plugins integration into e-commerce website. An empirical study was undertaken to investigate the impact of social plugins on consumer‟s perceived trust, word-of-mouth (WOM) effect, and consumer‟s purchase intention. The result of this study shows that there is positive impact on consumer purchase intention by integrating social plugins in e-commerce website. Recommendations for future research are outlined in this paper. 2013 Conference or Workshop Item PeerReviewed application/pdf http://eprints.utp.edu.my/11581/1/The%20Effect%20of%20Integrating%20Social%20Plugins%20into%20e-Commerce%20Website.pdf Lai, Fong Woon (2013) The Effect of Integrating Social Plugins into e-Commerce Website: A Study on Online Consumer Behaviour. In: CM International Conference on Ubiquitous Information Management and Communication. http://eprints.utp.edu.my/11581/ |
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| description |
The high interactivity rate in social networking sites (SNSs) has drawn the attention of many researchers and businesses. However, this has at the same time made it difficult for businesses to decide where to build their web presence - in their e-commerce website or in SNSs. Therefore, this paper explores the impact of social plugins integration into e-commerce website. An empirical study was undertaken to investigate the impact of social plugins on consumer‟s perceived trust, word-of-mouth (WOM) effect, and consumer‟s purchase intention. The result of this study shows that there is positive impact on consumer purchase intention by integrating social plugins in e-commerce website. Recommendations for future research are outlined in this paper. |
| format |
Conference or Workshop Item |
| author |
Lai, Fong Woon |
| spellingShingle |
Lai, Fong Woon The Effect of Integrating Social Plugins into e-Commerce Website: A Study on Online Consumer Behaviour |
| author_facet |
Lai, Fong Woon |
| author_sort |
Lai, Fong Woon |
| title |
The Effect of Integrating Social Plugins
into e-Commerce Website:
A Study on Online Consumer Behaviour |
| title_short |
The Effect of Integrating Social Plugins
into e-Commerce Website:
A Study on Online Consumer Behaviour |
| title_full |
The Effect of Integrating Social Plugins
into e-Commerce Website:
A Study on Online Consumer Behaviour |
| title_fullStr |
The Effect of Integrating Social Plugins
into e-Commerce Website:
A Study on Online Consumer Behaviour |
| title_full_unstemmed |
The Effect of Integrating Social Plugins
into e-Commerce Website:
A Study on Online Consumer Behaviour |
| title_sort |
effect of integrating social plugins
into e-commerce website:
a study on online consumer behaviour |
| publishDate |
2013 |
| url |
http://eprints.utp.edu.my/11581/1/The%20Effect%20of%20Integrating%20Social%20Plugins%20into%20e-Commerce%20Website.pdf http://eprints.utp.edu.my/11581/ |
| _version_ |
1738655965069180928 |
| score |
13.211869 |