The Effect of Integrating Social Plugins into e-Commerce Website: A Study on Online Consumer Behaviour
The high interactivity rate in social networking sites (SNSs) has drawn the attention of many researchers and businesses. However, this has at the same time made it difficult for businesses to decide where to build their web presence - in their e-commerce website or in SNSs. Therefore, this paper ex...
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| Format: | Conference or Workshop Item |
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2013
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| Online Access: | http://eprints.utp.edu.my/11581/1/The%20Effect%20of%20Integrating%20Social%20Plugins%20into%20e-Commerce%20Website.pdf http://eprints.utp.edu.my/11581/ |
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